Public Relations

Hopefully everyone realises the value of an attention grabbing headline, whether on an advertisement…

Read more about... God’s Politics

Dana Steddy, from the wheat belt of Western Australia, has overcome post natal depression, three kid…

Read more about... Aussie Innovation

Everything you need to know is right here — including proven short-cuts that will instantly boost your skills at writing killer media releases (even if you’re a raw rookie right now)… Plus if you are in a hurry and want to cut to the chase, you can go straight to the Fast Track Publicity manual. No [...]

Read more about... Publicity Power Manual

A little known Perth fashion designer was seeking publicity. She offered a FREE gown for the girlfriend of a footballer who was in the running for Aussie Rules best player award (the Brownlow Medal). The event was televised nationally and the cameras could not take their eyes off the dress, which was a stunning red one [...]

Read more about... Positioning and Publicity

For many, the Media is a mystery. But it can be your best friend and grow your business, literally overnight. The Media is an insatiable beast, but it can be tamed! It’s always looking for stories. Newspapers and magazines have to fill the space. Radio and TV programs need stories for their information-hungry programs. Approaching the media [...]

Read more about... Melbourne Radio and TV Programs

One of the marketing tools to get the ‘word’ out about your product, service or self is to find your ‘story’ and look for angles which will attract the media. The media – radio, television or the print media are always looking for good stories. They want something that is new, different, involves interesting people [...]

Read more about... Australia Media – Radio, Television or the Print

80 year old’s Jim and Trevor had a revolutionary product - a micro electronic Pain relieving device. What they didn’t have was the money for a big marketing campaign. Instead they opted for a PR/ publicity campaign to get information about their product to the target media market –those with pain who didn’t want to [...]

Read more about... Today Tonight Channel 7